Under the “Roter Hahn” quality seal, the South Tyrolean Farmers’ Association has been making farming culture in all its diversity a tangible experience since 1998 – through farm holidays, quality products from farms, farm taverns, farm crafts and the Roter Hahn cookery school. The aim is to support farm women and men in generating supplementary and secondary income and to bring the world of farming closer to people.

Additional income on the farm

Agriculture in South Tyrol is characterised by small-scale structures. Many farming families therefore need additional income generated on the farm. This allows them to work on the farm all year round and make a living from it. At the same time, it ensures the sustainable development of farming culture.

Quality and transparency

The “Roter Hahn” quality seal stands for high quality and transparency. Strict criteria and regular inspections guarantee consistently high standards. In addition, the South Tyrolean Farmers’ Association provides extensive advisory services for businesses and plays an important role in their marketing activities.